Privacy Policy
How this independent Preserve North information site collects, stores, and protects registration data under PIPEDA and CASL.
Who operates this website
preservenorthmattamy.com is an independent information and registration resource for Preserve North, a pre-construction community by Mattamy Homes in Oakville, Ontario. This site is not the official website of Mattamy Homes and is not affiliated with or endorsed by the builder. The canonical host is https://preservenorthmattamy.com/.
What is collected and why
When you submit the registration form, this site collects five fields: first name, last name, email address, telephone number, and whether you are a licensed real estate agent. Those fields are used to respond to the registration request and to provide Preserve North project updates when Mattamy Homes releases pricing, floor plans, or a VIP launch date.
The site also stores first-touch marketing parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content), the page path on which consent was given, and a timestamp of consent. Consent, timestamp, and page path together are the proof-of-consent record under Canada's Anti-Spam Legislation (CASL).
PIPEDA
This site is operated with the intent of complying with the Personal Information Protection and Electronic Documents Act (PIPEDA). Personal information is collected for identified purposes, limited to the registration fields described above, stored with a contractual processor, and retained only as long as needed for those purposes or as required by law.
Where data is stored
Registration records are stored with Supabase, a third-party processor that hosts a Postgres database. The operator does not sell personal information. Only the public anonymous key is used by this application to insert registration rows under a row-level security policy; a service-role credential is not exposed in browser code.
Retention and deletion
Registration records are retained for as long as they are needed to administer the Preserve North registration list, and for a reasonable period afterward to demonstrate CASL consent if a question arises, unless a shorter period is required by law.
To request deletion of your personal information, use the same registration form on this site. Enter your name and contact details as usual, select whether you are a licensed real estate agent, and note in place of a normal inquiry that you are requesting deletion of your registration record. The Registration Team will process verified requests. This site carries no phone number or email address; the form is the sole contact mechanism, including for privacy and data-deletion requests.
Cookies and analytics
This site may use Google Analytics 4, Google Tag Manager, and the Meta (Facebook) Pixel to measure page views, form interactions, and completed registrations. These tools set cookies or similar identifiers and process device and usage data according to each vendor's own policy. Conversion events include a form_submit event in GA4 and a Lead event in the Meta Pixel after a successful registration, fired from the thank-you page. A floor_plan_view event may fire when collection cards on the floor-plans page enter the viewport. There is no phone_click event because this site publishes no phone number.
Analytics identifiers are configured as environment variables and remain inactive until those values are supplied. Scripts load after the page becomes interactive so they do not delay the hero image or the answer-first summary.
CASL and unsubscribe
Electronic messages about Preserve North and similar pre-construction opportunities are sent only where the visitor has checked the consent box on the registration form. That checkbox is never pre-checked. Consent, the time of consent, and the page on which it was given are stored as a proof record. Every electronic message will include a working unsubscribe mechanism. You may also withdraw consent by submitting a request through the registration form.
Accessibility
This site is built to meet WCAG 2.1 Level AA. Ontario's Accessibility for Ontarians with Disabilities Act (AODA) applies to public-facing websites of this kind. If a page is difficult to use, submit a note through the registration form so the Registration Team can review it.
Contact for privacy requests
Privacy, access, correction, and deletion requests must be submitted through the registration form on this site. There is no phone number, personal email address, or named individual published anywhere on preservenorthmattamy.com.